September 15, 2021

CPE Compliance Disclosure:

COURSE DESCRIPTION:

In this roundtable discussion course, the moderation will lead a discussion about how associations are giving their Content Management a turbo boost with Artificial Intelligence. The benefits of machine learning and other forms of artificial intelligence can prove a boon to your Association’s content strategy.

LEARNING OBJECTIVES:

  • Learn what AI tools are in the market and how they can be applied.
  • Learn what other Associations are doing in the field of AI to improve member engagement and customer service (e.g., Chat bots).
  • Learn how machine learning can be applied in different business processes at your association based on best practices from other organizations.

INSTRUCTOR(S): Moderated Roundtable discussion led by Prabhash Shrestha, PMP, CAE; Group EVP and Chief Digital Strategy Officer, Independent Community Bankers of America (ICBA).

DELIVERY METHOD: Group Internet-Based

CPE CREDITS: 1.5

LEVEL: Intermediate

NASBA CATEGORY: Information Technology

Subject Domain: Operations

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.