April 16, 2020

CFO/COOs from 31 leading Associations discuss Dashboard and Data Visualization used at their organization, and how the Covid-19 pandemic has altered their Association’s perspective going forward?

That was the topic of discussion when Association CFO/COOs met on April 16, 2020 for the Presidential Forum Roundtable via Zoom Web-conference.  The peer-to-peer discussion was moderated by Anna Amselle, CPA, Chief Financial Officer, National Association of Counties (NACo)

Attendees got to see 3 different variations of Dashboards that were shared by CFOs in attendance, and Q&A was around these examples.  One was a membership engagement dashboard using Power BI software which illustrated Gauge to measure overall member engagement score (actual vs. target), a Chart for various member activities which impact the overall engagement score, as well as other numeric indicators such as member renewal rate.  The Dashboard was interactive to allow for “what-if” scenarios so that increasing or decreasing the outcome of certain activities would show the impact on the overall engagement score.  Another CFO shared an Enterprise Risk Management (ERM) dashboard which showed Red, Yellow, Green indicators for the risk level of various outcomes and how it would impact the organization.  Top risk areas included, for example, data breach, loss of key members, loss of accreditation, economic recession, as well as ability to hire and retain talent.  A third example was an organizational sustainability dashboard which allows users to focus on different areas of the financials such as the Balance Sheet (list top 3 strengths and weaknesses), Operating Reserves (Actual vs. Target), Funding Sources (Solid, Moderate, Shaky), and top action items (immediate and 30-90 day timeframe) that drive financial health. Link: Financial Health Framework

In addition, a major topic of discussion among the CFO/COOs was about individual Association experiences with Conference cancellation or rescheduling.  There was varying experience that Associations had with regard to negotiating for refund or rescheduling with hotels, conference centers, airlines, and insurance.  There were also differences in how organizations were handling paid-up attendee registrations, sponsorships and exhibitor fees.  Given the unprecedented nature of conference cancellations and it being an immediate issue for Associations, a follow up Presidential Forum roundtable was organized for April 23, 2020  on this topic of Conference Cancellations – How is your Association dealing with the Repercussions 

In addition to the CFO/COOs in attendance, the sole sponsor Aronson LLC offered the CFO/COOs a complimentary one-on-one consultation session sharing their expertise in developing a structured enterprise risk management (ERM) program which is particularly forward-thinking in light of the Covid-19 pandemic and the fact that other risks may come to bear upon organizations in the future.

Check out their Blog with important information about ERM in 2020:    Top 10 Association Risks to Discuss in Your Board Rooms      POC:  Rob Eby, Partner (REby@aronsonllc.com) and Greg Plotts, Partner (GPlotts@aronsonllc.com)


CPE Compliance Disclosure:


The dashboard has an integral role in identifying key insights into the organization, whether through a Membership Engagement dashboard, an Enterprise Risk Management (ERM) dashboard, or an Organizational Sustainability dashboard. With the onset of the COVID-19 pandemic, dashboard optimization plays a key part in helping the financial executive make decisions regarding the long-term health of their organization.


  • Learn about various types of dashboards
  • Learn how to utilize dashboards to obtain key insights into your organization
  • Learn how your organization can utilize the key dashboard insights to assess what-if scenarios

INSTRUCTOR(S):   Anna Amselle, CPA, Chief Financial Officer, National Association of Counties (NACo), and  Rob Eby, Partner, Aronson LLC and Greg Plotts, Partner, Aronson LLC.

DELIVERY METHOD: Group live presented online due to COVID-19


LEVEL: Intermediate

NASBA CATEGORY: Business Management & Organization

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.