January 8, 2020

January 8, 2020:  The state of Digital Transformation at your Association: What have you accomplished, where do you go from here? was the topic of discussion when CIOs and CTOs from 20 leading Associations met on January 8, 2020 for the Presidential Forum Roundtable breakfast in Washington, DC.  The peer-to-peer discussion was moderated by Prabhash Shrestha, Group EVP & Chief Digital Strategy Officer, Independent Community Bankers of America (ICBA).

For CIOs in attendance, it provided invaluable insights into what their peers are doing at other Associations from “productizing” data, creating virtual conferences, “non-AMS” implementation, capturing a member/customer needs database, the Association in a “platform economy”, data driven decision making, measuring engagement of members and taking action, tools to energize your chapters, creating a better member experience, the role of the CIO in helping to change the culture of the organization.

The meaning of Digital Transformation was summarized in a few words by Shrestha with the following:  Associations can better help their members and the industry that they serve by astronomically enhancing their ability to translate internal, member, customer, partners, vendors data into business and customer insights. While technology is an important part, Digital transformation is more about business strategy, culture, and holistic digital customer experience as customers engage with associations’ innovative products, programs, resources, services and network.

In addition to the CIOs in attendance, the sole sponsor Adage Technologies provided additional subject matter expertise to the discussion based on their experience helping leading Associations such as the American Academy of Pediatrics, National Sporting Goods Association, and many others in their ongoing Digital Transformation journey. https://www.adagetechnologies.com/digital-transformation-aap/

See the Presidential Forum Calendar for upcoming Association executive roundtable events (invitation-only).  For additional information, please contact the Association CIO Roundtable co-founders: Prabhash Shrestha or Wade Tetsuka, wadetetsuka@ustranscorp.com