September 29, 2020

With so much distraction happening this year, Association Advocacy Directors gathered to discuss the challenges to engaging members/constituents in a critical election year.

Many executives found that click rates are significantly higher with text messaging (by double digits). Over 1 million Americans checked their voter status on September 22 – a staggering number. Many advocacy directors had just learned the day before of new line items on the House version of the Heroes Act and were furiously working to update information.

Best Practices for Engagement was boiled down to the following list:

  • Mission, Vision, Goals
  • Having a well-developed plan
  • Coordinated teamwork
  • Communication plan -both internal and external
  • Execution of the plan
  • Reflection (what worked and what didn’t work)

A coordinated effort towards Policy Consensus Building = Advocacy Success. Members guide the effort at multiple stages:

  1. Member Feedback
  2. Committee Professional Group
  3. Board
  4. Advocacy

A new administration creates new strategies for advocacy and directs the call to action and advocacy as issues arise.

This is a change from four years ago when measures were more defensive in nature. Now advocacy seeks to be more proactive rather than reactive, using/developing the language they would like to see. Leveraging coalitions helps to communicate priorities.


CPE Compliance Disclosure:


In this course, you will learn how your Association can engage your Members/Constituents in a critical election year


  • Learn best practices for engagement
  • Learn how concensus building creates advocacy success
  • Learn how to create advoacy stragegies in a shifting landscape

INSTRUCTOR(S): Moderated Roundtable Discussion of Association Executives led by Lee Sanders, SVP, Government Relations & Public Affairs / Corporate Secretary, American Bakers Association (ABA).

DELIVERY METHOD: Group live presented online due to COVID-19


LEVEL: Intermediate

NASBA CATEGORY:Communications and Marketing / Public Policy

CAE Field of study: Government Relations

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: