CPE Compliance Disclosure:

COURSE DESCRIPTION:

Join your Association Executive peers to share and discover strategies for member retention and renewal.

LEARNING OBJECTIVES:

• Discover new strategies for member retention and renewal
• Learn what member retention strategies aren’t working for your peers or have downsides that need to be taken into consideration
• Learn strategies for uncovering your Association’s value proposition for members
• Discuss methods for communicating this value to your members

INSTRUCTOR(S): Moderated Roundtable discussion led by Alexandra Bradley, Director of Communications and Engagement, American College of Osteopathic Family Physicians and Helene Brett, Senior Director Membership, American Public Transportation Association (APTA)

DELIVERY METHOD: Group live presented online due to COVID-19

CPE CREDITS: 1.5

LEVEL: Intermediate

NASBA CATEGORY: Communications & Marketing

CAE Subject Domain: Member & Stakeholder Engagement & Management

PREREQUISITES: At least 1 year Association Executive or Membership Director, no advance preparation required

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.