CPE Compliance Disclosure:
COURSE DESCRIPTION:
As technology evolves, so does the way Associations approach member engagement campaigns. With the use of AI, Associations can now take a more personalized approach to member engagement that combines both the human touch and machine learning. Tools like the PropFuel 1 question survey make it easy to gather feedback and gauge member satisfaction in a way that is quick and efficient. By collecting and analyzing data on member interactions, Associations can identify at-risk renewals and take action to prevent them from leaving. It’s an exciting time to be in the world of membership management, as we can now turbocharge our efforts and deepen our relationships with members, thanks to AI.
LEARNING OBJECTIVES:
• Learn how to understand your members on a deeper level with AI-powered data analysis
• Learn how to personalize member engagement with the use of machine learning
• Learn how to save time and resources by using a more efficient and effective survey method
• Learn how other associations have increased membership satisfaction and retention rates through targeted actions based on data insights
INSTRUCTOR(S): Co-Moderated Roundtable discussion lead by Tim Atkinson, Executive Director, New York State Veterinary Medical Society (NYSVMS); and George Breeden, CAE, MBA, NREMT, Chief Information Officer, Investment Company Institute
DELIVERY METHOD: Group Internet-Based
CPE CREDITS: 1.5
LEVEL: Intermediate
NASBA CATEGORY: Personnel/Human Resources
Subject Domain: Operations
PREREQUISITES: C-Level Management Experience
In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.
U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.
