March 19, 2024


CPE Compliance Disclosure:


In today’s ever-evolving landscape, association executives face multifaceted challenges in generating revenue to sustain and advance their organizations. The virtual roundtable discussion on Revenue Generation Strategies is tailored to equip association leaders with insights, strategies, and best practices to navigate these challenges effectively.

Through interactive discussions, case studies, and peer-to-peer knowledge sharing, participants will gain actionable insights and practical strategies to optimize revenue generation efforts, foster organizational growth, and navigate the complexities of today’s association landscape.

Join us for an enriching exchange of ideas and experiences as we explore innovative approaches to revenue generation in the digital age.


  • Understand the complexities and obstacles inherent in developing innovative revenue models
  • Explore how AI can be harnessed to streamline processes, optimize member engagement, and unlock new revenue streams.
  • Examine continuing education models and strategies to leverage sponsors effectively to enhance thought leadership and drive revenue.
  • Address the ethical considerations and potential conflicts of interest associated with sponsorship arrangements.
  • Discuss the roles and responsibilities of various staff members within associations in the context of revenue generation.
  • Analyze the shifting dynamics between virtual and in-person events, and assess their respective impacts on revenue generation, net income, member engagement, and organizational sustainability.

INSTRUCTOR(S): Co-Moderated Roundtable discussion lead by Heather L. Maurer, MA, CAE, CEO of the National Association of Nurse Practitioners in Women’s Health; and Bruce Rosenthal, Consultant for Corporate Partnerships/Sponsorships | Strategy/Implementation | Associations/Nonprofits, Bruce Rosenthal Associates, LLC

DELIVERY METHOD: Group Internet-Based


LEVEL: Intermediate

NASBA CATEGORY: Business Management & Organization

Subject Domain: Operations

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: