March 19, 2024


CPE Compliance Disclosure:


This forum aims to explore the importance of revenue for associations and highlight the need for a shift in mentality and culture towards a cross-departmental mindset. Participants will discuss the evolving landscape of association management, emphasizing how revenue generation is no longer a choice but a necessity to ensure relevance and sustainability. The forum will provide valuable insights and strategies to empower participants to take ownership of revenue generation efforts within their associations.


  • Understand the critical role of revenue in maintaining association relevance: Participants will gain a comprehensive understanding of how revenue is crucial for associations to adapt and thrive in a rapidly changing environment. They will explore the financial challenges faced by associations and the risks associated with neglecting revenue generation efforts.
  • Explore the need for a cross-departmental mindset: Participants will examine the limitations of traditional departmental silos and the benefits of adopting a cross-departmental approach towards revenue generation. They will learn how collaboration and shared responsibility among different departments can contribute to more effective revenue generation strategies.
  • Develop practical strategies to promote a revenue-focused culture: Participants will learn practical techniques to foster a revenue-focused culture within their associations. They will explore innovative revenue generation ideas, identify potential opportunities for collaboration between departments, and develop action plans to integrate revenue generation efforts into existing association initiatives.


DELIVERY METHOD: Group Internet-Based




Subject Domain: FILL

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: