June 26, 2024

 

CPE Compliance Disclosure:

COURSE DESCRIPTION:

In the rapidly evolving landscape of digital communication, content marketing has become an indispensable tool for associations looking to engage their members, attract new audiences, and support their key programs. This roundtable discussion led by Alexandra Bradley and Jill Edmonds on “The Future of Content Marketing for Associations,” is designed specifically for association executives who seek to harness the power of content to drive growth and engagement.

LEARNING OBJECTIVES:

  • Have a clear understanding of the key content marketing strategies that support your organization’s programs.
  • Be equipped with practical solutions to overcome common content marketing challenges.
  • Know how to source, create, and curate compelling content from various contributors.
  • Be able to identify and capitalize on the most effective content marketing channels for your association.
  • Be prepared to implement forward-thinking content marketing strategies that ensure your association remains relevant and engaging in the years to come.

INSTRUCTOR(S): Moderated Roundtable discussion led by Alexandra Bradley, Director of Marketing & Communications, American Board of Foot & Ankle Surgery; and Jill Edmonds, Sr. Director of Marketing & Communications, Virginia Society of CPAs

DELIVERY METHOD: Group Internet-Based

CPE CREDITS: 1.5

LEVEL: INTERMEDIATE

NASBA CATEGORY: Communications & Marketing

Subject Domain: Marketing & Communications

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.