March 12, 2025

CPE Compliance Disclosure:

COURSE DESCRIPTION:

In the non-profit association space, strategic growth hinges on the ability to trust and leverage membership data. Yet, many organizations struggle with data inconsistencies, integration challenges, and governance gaps that undermine confidence in their analytics. Without a strong data foundation, leadership decisions risk being reactive rather than strategic.
This executive-level round-table discussion will explore how C-suite leaders can drive a culture of data confidence and harness membership insights for informed decision-making. Participants will examine the intersection of data governance, technology, and organizational strategy, gaining peer-driven insights into overcoming common data challenges.
Designed for CEOs, COOs, and CIOs, this session will provide practical strategies for ensuring that membership data is accurate, actionable, and aligned with strategic objectives. Join us for a high-level conversation on building trust in data to support sustainable growth and stronger member engagement.

LEARNING OBJECTIVES:

  • Assess the strategic impact of data confidence on membership growth and organizational success.
  • Identify executive-level strategies for improving data governance, integration, and quality.
  • Explore the role of leadership in fostering a data-driven culture and aligning teams around trusted insights.
  • Recognize common data challenges that hinder growth and discuss real-world solutions from peers.
  • Define key leadership actions to enhance data trustworthiness and ensure data informs decision-making at the highest levels.

INSTRUCTOR(S): Leann Shepp, SVP Membership Operations & Business Intelligence, American Bankers Association; and George Breeden, CIO, American Society for Microbiology

DELIVERY METHOD: Group Internet-Based

CPE CREDITS: 1.5

LEVEL: FILL

NASBA CATEGORY: Business Management & Organization

Subject Domain: Operations

PREREQUISITES:  C-Level Management Experience

In accordance with the standards of the National Registry of CPE Sponsors, CPE credits have been granted based on a 50-minute hour.

U.S Transactions Corp. (CPE Sponsor ID: 138278) is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.NASBARegistry.org.